Services: Meta, CRO, Creative strategy and UGC production
Lorem ipsum is a skincare brand focused on clean, performance-led products designed for everyday routines.When Lorem ipsum approached us, they were struggling to turn consumer interest into sales. Their Meta ads delivered strong CTR, but conversions were low, hampered by an underperforming website journey and scattered audience data.They wanted us to fix performance and hit […]
Despite healthy traffic, Lorem ipsum struggled with:
The brief was simple: hit at least a 3x ROAS and optimise Meta strategy.
The execution needed to go deeper.
1. Meta strategy: Funnel clarity meets structure
We rebuilt their Meta strategy into a full-funnel structure:
Audiences were phased based on engagement and conversion signals.
2. CRO
We collaborated on optimising the user journey to improve purchase flow. Page speed, structure, and mobile UX were overhauled to remove friction.
3. Creative strategy and production
We leaned into user-generated-style content and clean product visuals to boost authenticity and credibility. Messaging was adapted per funnel stage to improve progression.
We rebuilt Lorem ipsum’s Meta engine and drove performance gains across the board. While the low average order value limited ROAS ceilings, our funnel structure, audience clarity, and UX changes delivered a full turnaround in under 12 weeks.
Overall, our Meta-first strategy and UX optimizations led to
These results highlight the power of combining creative strategy, full-funnel structure, and CRO into one focused system.
